Abu Dhabi, UAE – Nirvana Over The World (NOW), a leading B2B brand under the Nirvana Holding Group, has partnered with Turkish Airlines to offer a once-in-a-lifetime familiarisation trip to Turkey for top-performing UAE agencies. This exciting collaboration provided a unique opportunity for participants to explore one of the world’s most popular destinations while also strengthening business relationships with key partners.

The fam trip took place from February 12 to 16 and showcased the most sought-after hotels in Istanbul, including the luxurious Swissotel Bosphorus, ShangriLa Hotel, and Concord. Participants were treated to a range of delightful amenities and services offered by these hotels, providing an unparalleled experience for guests.

“We are thrilled to have organised this fam trip to Turkey in partnership with Turkish Airlines,” said Lina Bassam, CEO of Nirvana Over The World. “Our aim was to showcase the beauty of this destination to our clients and encourage them to visit this unique country. Turkey has always been a popular destination for UAE travellers, and we are delighted to have received such a positive response from our clients.”

As part of the itinerary, participants were taken on city tours of Istanbul and Bursa, discovering some of the most attractive places these cities have to offer. In addition, visits to the Topkapi Palace, the Basilica of Haghia Sofia, the Blue Mosque, the Hippodrome Square, and Grand Bazaar provided an excellent opportunity to explore Turkish culture and history.

The fam trip also included a Bursa city tour, which took participants on a cable car ride to the top of Uludag, the highest peak in the Marmara region, offering stunning panoramic views of the city. Additionally, the historic Cumalikizik Village and the Green Tomb of Sultan Mehmet I provided a unique glimpse into Turkey’s rich history and heritage.

One of the highlights of the trip was the dinner cruise in Bosphorus. Participants enjoyed a delicious dinner while cruising along the Bosphorus Strait, which separates Europe and Asia, providing a memorable experience for all involved.

The fam trip was part of NOW’s 2023 marketing plan, and more such events will be conducted with different customers from different source markets. Nirvana Over The World remains committed to providing its customers with exceptional service and unforgettable travel experiences.

Overall, the collaboration between NOW and Turkish Airlines was a resounding success, providing an exceptional travel experience for participants and cementing strong business relationships with key partners. The trip served as a reminder of Turkey’s allure and beauty, and we can’t wait to see what other exciting ventures these two industry leaders will embark on in the future.

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About Nirvana Over The World:

In 2015, Nirvana Travel & Tourism decided to open a wholesaler department and develop a B2B online booking engine which started with Hotels, Transportation, and Sightseeing Online services. Initially, they sold their products to agents for the UAE local market. They further developed their services and added new flights/cruises and Visa services. They also focused on the quality of the services by approaching the service providers and getting competitive and exclusive prices. Then they started expanding to other markets and opened a branch in KSA. The services achieved great success in this particular market.

Later on, they completely focused on improving the quality of their services and signed commercial agreements with the most prominent international hotel chains. Having established a successful business, they decided to upgrade from department to a standalone company. They remodelled themselves with a new brand name “N.O.W. NIRVANA OVER THE WORLD”, along with the new name they celebrated the opening of their new branch in Egypt, to cover the constantly increasing demand in the travel business and for their clients and hired 95 new staff members. Simultaneously, they started operating the offline support and 24/7 online support.

About Nirvana Holding:

Nirvana Holding was established in January 2021 with the sole purpose of overseeing the sustainable international growth and the expansion of its four large-scale independent entities, Nirvana Travel & Tourism, Nirvana Global Travel, Nirvana Over the World, and Nirvana Tours & Logistics. As the leading Travel and Tourism Management Company in the UAE, Nirvana Holdings aims to grow further on a scale as yet unsurpassed by competitors in the region. In order to build a seamless global ecosystem, the company implements an innovative approach that is well backed by strong corporate leadership. Key aspects of the process include,

• Integrating state-of-the-art technology
• Expanding current global relationships
• Partnering with new international suppliers
• Implementing world-class management platforms

All brands under the Nirvana Holding group undergo constant modernization and development that allows for cohesion across businesses and equitable, sustainable returns for all.