Shareholders & Partners

Mr. Alaa Al Ali is a visionary leader and a strategic thinker, with a career that ignited in the dynamic landscape of tourism and hospitality in Abu Dhabi, back in 2007. Mr. Al Ali has consistently demonstrated unparalleled acumen and insight throughout his journey.

His achievements resonate not only locally but also regionally and globally, painting a picture of a leader who transforms challenges into triumphs.

Steering through diverse new sectors including commerce, communication, technology, and his latest involvement in Artificial Intelligence, Mr. Al Ali has displayed a remarkable ability to adapt and excel.

His indomitable spirit and pioneering approach inspire not just his teams, but also the industry at large. With this record, Mr. Al Ali is all set to chart new territories of success for our organization, leaving an indelible mark on the realms of business and beyond.